In this blog post, I’ll be walking you through the steps on how to send freebies in MailerLite – the popular email marketing platform. Instead of simply listing out the steps, I’ll also be sharing my own experience along the way. Expect to see some mistakes, and maybe even some embarrassing moments, but with each mishap comes a learning opportunity. So, come along with me and learn how to successfully send freebies in MailerLite without any hiccups! 🤦🏼♂️
Email marketing is still an essential aspect of digital marketing, especially for businesses that want to reach and engage with their subscribers. A popular email marketing platform is MailerLite, which recently released a new version with several improved features, including automation. One of the features that stand out is the ability to send freebies or bonuses to subscribers automatically. In this article, we will explore how to send freebies in the new MailerLite, highlighting the steps and potential challenges that arise.
Step-by-Step Guide: How to Send Freebies in the New MailerLite
- Create a New Group or Segment
The first step in sending freebies in MailerLite is to create a new group or segment for the subscribers who will receive the bonus content. This step is similar to creating a regular group or segment in MailerLite. You can create a group or segment based on different criteria, such as subscriber activity, interests, or location. For instance, you can create a segment for subscribers who have opened your recent emails or visited a particular page on your website.
- Create a New Automation Workflow
After creating a new group or segment, the next step is to create a new automation workflow that will trigger an email with the freebies or bonuses. MailerLite’s automation workflow is easy to use and intuitive, allowing you to set up the trigger and the action in a few clicks. In this case, the trigger is the subscriber joining the new group or segment, while the action is sending an email with the bonus content.
- Draft and Design the Email
The next step is to draft and design the email that will contain the bonus content. The email should have a clear and compelling subject line that grabs the subscriber’s attention and encourages them to open the email. The body of the email should be concise and straightforward, thanking the subscriber for joining the new group or segment and providing a link or download button for the bonus content. You can also add an image or video to make the email more engaging.
- Test and Preview the Workflow
Before launching the automation workflow, it is crucial to test and preview it to ensure it works correctly. MailerLite offers a preview feature that allows you to see how the email will look like on different devices and email clients. You can also test the automation workflow by joining the new group or segment yourself or using a test email address.
- Launch the Workflow and Monitor the Results
Once you have tested and previewed the automation workflow, the final step is to launch it and monitor the results. MailerLite provides real-time analytics and metrics that show how many subscribers have opened the email, clicked on the link or download button, or unsubscribed. The analytics can help you optimize the automation workflow and improve your future email marketing campaigns.
Potential Challenges and Issues with MailerLite’s New Automation Workflow
While MailerLite’s new automation workflow is user-friendly and efficient, there are some challenges and issues that users may encounter. Below are some of the common ones highlighted in the video tutorial:
No Double Opt-in Confirmation Email: The new MailerLite automation workflow does not have a double opt-in method for confirmation emails, which may affect the quality of subscribers and increase the risk of spam complaints.
Bypassing the Double Opt-in: While MailerLite does not send a confirmation email to new subscribers who join a new group or segment in the automation workflow, it still checks if the email is already on the list. If the email is already on the list, MailerLite does not send out another confirmation email, which may lead to invalid email addresses or inactive subscribers.
Video Resolution Issue: As seen in the video tutorial, the text in the video is small due to a recording resolution issue, making it hard to read for some viewers.
In conclusion, MailerLite’s new automation workflow is an excellent tool for sending freebies or bonuses to subscribers automatically. However, users should be aware of the potential challenges and issues with the platform, such as the lack of double opt-in confirmation emails and the resolution issue in the video tutorial. Despite these issues, MailerLite is still recommended for businesses that want to improve their email marketing campaigns and engage with their target audience effectively.
- How do I create a new group or segment in MailerLite?
- To create a new group or segment in MailerLite, log in to your account, go to the “Subscribers” tab, and select “Groups” or “Segments.” Click on the “Create New” button and enter the details for the group or segment.
- What is MailerLite’s automation workflow?
- MailerLite’s automation workflow is a feature that allows users to create automated email campaigns triggered by specific actions, such as subscribing to a group or segment.
- Can I test and preview my automation workflow in MailerLite?
- Yes, MailerLite offers a preview feature that allows you to see how your email will look like on different devices and email clients. You can also test the automation workflow by joining the new group or segment yourself or using a test email address.
- How can I optimize my MailerLite automation workflow?
- You can optimize your MailerLite automation workflow by monitoring the analytics and metrics, testing different subject lines and email designs, and segmenting your subscribers based on their interests and behavior.
- Are there any additional features in MailerLite besides automation?
- Yes, MailerLite offers several additional features, such as email campaigns, landing pages, pop-ups, and integrations with other platforms like Shopify and WordPress.